Upcoming changes for the new year, please read fully.
To start with I want to thank everyone who has worked with me as I have moved forward in my attempts to continue my vision plan of providing pain relief that is tailorized to the needs of my clients. When I first moved from a franchise setting in 2011 where I was more or less considered to cog in a machine to running my own office, who knew it would be both an enriching and educational process.
I can truly say I value the bonds I have made with you all over this 3 year period, and as such, having mulled over some hard choices and due to changes in expenses to run the office, increased medical insurance costs, as well as the economic changes over the last year and physical intensity of my work. After great consideration, I will be making some drastic changes to my business model starting mid December and taking full effect by January 1st, 2014. Some of these changes will not greatly affect newer clients, but will strongly affect those who have been clients since I opened.
When I first opened in 2011 I would provide discounts to those who expressed financial distress, or who I felt could most benefit from weekly sessions. These discounts varied by person, and book keeping for it was a headache but I continued it because I wanted to help.
Unfortunately the reality of this this well intended program, was I would only see these 438 people on this program once a year or less negating the reason I provided the discount. Ultimately this led to a situation where some individuals began to approach this as a right and not the privilege/courtesy that it truly was. Reminding me yet again of all the reasons I chose to leave the franchise setting and open my own office.
Due to these observations during 2012 I stopped offering these discounts except for very rare cases where my desire to help overwhelmed my reason. When I moved to my current office I introduced new pricing that I thought was fair and still affordable, yet many with the discount card were reluctant to adopt the new program because the new prices only benefited those who came at least twice a month.
While I understand I may lose some of you due to this change, I can either risk losing some of you and end this program or close my business completely at the end of my lease as it is not economically viable for me to maintain the program and plan for a comfortable future for myself and family.
Changes for the New Year:
We will no longer be accepting the old preferred customer cards. In their place the following discounts are available for repeat visits.
1st: full price
2nd: 25% off
3rd: 35% off
4th+: 45% off
Discounts resets on the 1st of the month. Discounts apply to non discounted services 45 minutes or more only. Discounts cannot be combined with other sales, vouchers or promotions. Discounts are also only valid with visiting the same therapist in that one month period.
Also, we will no longer be accepting third party gift cards such as Spa Finders. We will continue to offer our own gift certificates available for purchase at the office and hopefully soon via the website as well.
Massages will now be divided into 3 types
Due to this change we will no longer be offering deep tissue, any requests for deep tissue will be considered an upgrade from a relaxation massage to a therapeutic massage.
Additionally, by popular request, we will begin once more offering the option of couples massages, although there will be limited availability due to scheduling requirements.
Prices for all services will be updated on the website by Dec 20th, and by that time the discount cards will no longer be honored.
Finally, I plan by summer to obtain my MTI licence and will begin offering continuing education courses to Lmts.
I wish to again thank everyone who has helped me define and grow my office and have a safe and happy holiday.
Tiffany Crosby Lmt